Anbangni Whole-House Custom Home Attends 2025 iS Award Ceremony to Explore New Manufacturing Directions for Eastern Aesthetics with Master Designer Ben Wu

Chengdu Anbangni was invited to attend Morgan Night and the 2025 iS Global Smart Space Design Awards (iSMART Design Awards) ceremony. During the event, the Chengdu Anbangni founding team held an in-depth professional dialogue with Mr. Ben Wu, an internationally renowned master designer and creator of the "Modern Oriental" design language. The two parties conducted thorough discussions on core topics, including design expression, craft execution, and product iterations of high-end whole-house customization within the context of Eastern aesthetics, injecting forward-looking design perspectives into the aesthetic upgrading and strategic layout of Anbangni's high-end whole-house custom OEM business.

A Benchmark in Eastern Aesthetic Design: Mr. Ben Wu’s Expertise and Industry Influence

Mr. Ben Wu is the Founder and Design Director of W. DESIGN, a landmark figure in China's interior design industry, and the pioneer of the "Modern Oriental" design language. He is also the first mainland Chinese designer to be named "Designer of the Year" at the 24th Andrew Martin International Interior Design Awards, hailed by Western design circles as a "representative figure of the rise of Chinese design."

With nearly 30 years of deep cultivation in the design industry, Mr. Wu’s work spans four major domains: architectural design, interior spatial design, home product design, and art installations. His portfolio covers top-tier private luxury villas, luxury hotels, high-end private clubs, benchmark real estate projects, and public art spaces, with iconic industry projects such as Shanghai Lakeville V and Anji Greentown Peach Blossom Land (Future Hill). His design philosophy consistently keeps the artistic concept of traditional Chinese ink art at its core, utilizing Western modernist order and compositional techniques to interpret subtle yet expressive Eastern spatial aesthetics, earning widespread influence and authority in global high-end design.

Additionally, Mr. Wu has been listed on the AD100 list of China’s Most Influential Designers for seven consecutive editions and has won dozens of authoritative honors, including the EDIDA International Design Award (China) Designer of the Year and the Dezeen Awards China Interior Designer of the Year. Serving as the first Chinese member of the NellyRodi International Trend Committee, he is a core driving force and definer of Eastern design styles in contemporary home furnishings, possessing extreme professional judgment and forward-thinking insights regarding aesthetic expression, material application, and spatial integration in high-end custom homes.

In-Depth Dialogue: Professional Exploration Across Four Core Dimensions

Combining its whole-house custom manufacturing practices and technical reserves with Mr. Wu’s front-end design aesthetics, the Anbangni team engaged in a full-chain deep dialogue from design concept to manufacturing execution:

1. Integration Paths of Modern Oriental Aesthetics and Custom Woodwork Focusing on how the "Modern Oriental" design language can be executed at the whole-house custom product level, both sides conducted extensive exchanges. From a professional spatial design perspective, Mr. Wu broke down how the core logic of Chinese aesthetics—"interplay of the void and the solid" and "treating white space as form"—translates into design languages for custom cabinetry, wall paneling systems, and storage units. He shared design principles regarding scale control, material texture, and light-and-shadow expression. From the manufacturing side, the Anbangni team drew on woodworking boundaries to discuss mass-production execution, detail fidelity, and cost balance for Eastern aesthetic elements, jointly establishing the development logic for Eastern-style custom home products.

2. Execution and Delivery Standards for High-End Luxury Residences Addressing delivery pain points in custom woodwork for top-tier villa residences, both parties focused on precision standards and detail requirements for high-end custom projects. Drawing from his team's extensive experience with landmark luxury residence projects, Mr. Wu dissected design delivery standards for critical components such as edge trimming, bespoke geometric shaping, multi-space material continuity, and the integration of concealed doors with wall paneling. The Anbangni team shared the factory's flexible manufacturing mechanisms, dedicated quality control workflows, and full-chain service system for high-end projects. Detailed technical exchanges were held to align design requirements with manufacturing capabilities and establish collaborative mechanisms for shop-drawing deepening.

3. Material Expression and Craft Innovation with Eastern Textures The two parties also explored material innovation and craft upgrades for high-end woodwork. From the design application side, Mr. Wu shared application trends and texture requirements for natural wood veneer grain, special surface finishes, and low-saturation Eastern color palettes. The Anbangni team presented the factory's current technical reserves and iteration roadmaps in veneer dyeing, special edge-banding, complex routing/milling, and seamless splicing based on its R&D and production practices. Together, they explored how front-end design needs drive manufacturing upgrades and how craft innovations achieve more delicate expressions of Eastern aesthetics.

4. Collaborative Industry Models for Design and Manufacturing The two sides exchanged views on the "Front-End Design R&D + Back-End Smart Manufacturing" collaborative model within the domestic high-end custom home sector. They explored how to establish efficient communication channels between front-end design languages and back-end production standards to boost execution efficiency and fidelity for high-end design concepts, mapping out feasible paths for the deep integration of design and manufacturing in Eastern-style high-end custom homes.

Value Creation: Core Advantages of This In-Depth Dialogue for Anbangni

This in-depth dialogue with Mr. Ben Wu provides Anbangni with a crucial opportunity to link top-tier design resources and anchor its presence in the high-end Eastern customization segment, offering four core values for the brand's future growth:

• Upgrade of the product aesthetic system to target the high-end Eastern segment: By leveraging the professional vision of a top-tier master designer, Anbangni systematically master the core logic and expression of the "Modern Oriental" design language. This provides clear aesthetic guidance for factory-side R&D, finish color development, and product series creation, solidifying Anbangni's product competitiveness and building differentiated barriers in the Eastern-style high-end whole-house custom segment.

• Reverse optimization of high-end project delivery capabilities: Benchmarking against top-tier luxury design delivery standards allows Anbangni to reverse-optimize factory production processes, quality control workflows, and service frameworks. This refines core craft capabilities—such as bespoke geometric shaping, integrated wall paneling, and high-end edge trimming—elevating concept fidelity and delivery quality for luxury projects and reinforcing Anbangni’s core advantage in high-end OEM manufacturing.

• Proactive positioning in the Eastern custom product segment: Capitalizing on the rising trend of Eastern aesthetics in the luxury home market enables Anbangni to reserve relevant product solutions and technical capabilities in advance, securing a first-mover advantage in the niche of Eastern-style high-end whole-house customization and establishing a solid product and technical foundation for expanding OEM projects in luxury real estate and top-tier villas.

• Deep connections within elite design circles: Engaging in deep professional dialogue with top-tier designers enhances brand recognition within high-end design communities, building a strong network to expand high-end design channels and connect with benchmark projects.

The insightful exchanges during the iS Award Ceremony provide clear guidance for the aesthetic upgrade and strategic positioning of Anbangni’s high-end whole-house custom OEM business. Moving forward, Anbangni will continue to integrate front-end design perspectives and professional philosophies, refine its manufacturing techniques and product aesthetics, and commit to delivering high-quality, high-fidelity, and high-aesthetic whole-house custom OEM solutions for leading design teams and industry partners.